Using Augmented and Virtual Reality to Demystify Healthcare
The healthcare ecosystem has become increasingly complex, posing new challenges to medical professionals and their patients. ARDVRK was created on a vision to simplify the often-confusing and jargon-filled world of healthcare and life sciences.
Our purpose is transformational: Through the use of Augmented Reality (AR), Virtual Reality (VR), and 360° Video, we’ve created a proprietary SaaS-based platform that demystifies healthcare. It’s an engagement tool that makes it possible for clinicians and patients alike to “visualize” better health.
ARDVRK is working with biopharmaceutical and medical device companies as they make their foray into this emerging technology. As experienced healthcare and life science executives, we understand the complexities of the industry. Armed with firsthand knowledge, we’ve created a platform with multi-layered benefits.
With the use of amazingly lifelike human avatars, our platform brings significant, potentially life-saving information into a doctor or surgeon’s field of vision. At the same time, it delivers a unique and highly effective way for patients to engage with their own health.
In essence, we create powerful visual experiences that get to the heart of the matter in a way that is quickly and easily understood. Think of it as better health… visualized.
“ARDVRK is paving the way for the future”
“Truly an innovative platform to deliver a unique and deep customer interaction and educational experience leveraging AR/VR. ARDVRK is paving the way for the future of customer engagement in Life Sciences!”
– Senior Managing Director, Life Sciences Strategy
The Next Generation of Medical Simulation Technology
Since the advent of medical simulation technology, the toughest obstacle has been finding a way to accurately replicate complex medical and surgical skills. ARDVRK’s 3D augmented and virtual reality solutions tackle that challenge by taking simulation technology to the next level.
The roots of medical simulation can actually be traced to the aviation industry. Flight simulation has long been used to safely teach pilots how to fly planes. Pilots gain hands-on training and experience, without leaving the ground or facing the risk of crashing a plane.
The same approach translates perfectly to the medical field. Similar to flight simulation, ARDVRK’s AR/VR medical simulations allow physicians and patients to become fully immersed and engaged in a realistic healthcare scenario or procedure. We’re all about enhancing the learning experience. For instance, our platform can bring a fully dimensional representation of a patient’s anatomy into a surgeon’s reach — like having a photo-realistic human avatar right there in the room.
Clearly, this visualization and experiential learning leads to a better understanding of healthcare and, ultimately, to better outcomes. This is the next generation of medical simulation technology — and it truly is eye-opening.
AUGMENTED REALITY (AR)
Augmented Reality depicts a physical, real-world environment whose elements are “augmented” by digital sensory input — such as sound, video, and animation. Unlike virtual reality, which creates a totally artificial environment, AR overlays new information and graphics into the existing environment by using the camera on your smartphone or tablet.
VIRTUAL REALITY (VR)
By wearing a special Virtual Reality headset, users are instantly immersed into vibrant and fully interactive environments that drastically increase the effectiveness of training and engaging content. ARDVRK works will all major VR headset providers — from the $1 Google Cardboard powered by your smart phone, to the PC-powered Oculus Rift.